Wednesday, May 14, 2008

Cricket Lowers Plan Cost for Mobile Web

Looks like, in response to Sprint's continued promotion of their unlimited plans, CricKet has messed with the features available on their $45 plan. It now includes unlimited calling, messaging and web, plus messaging to Mexico. It is the plan now featured on the landing page on their website, instead of the $50 plan, in comparison to Sprint's $89, and Verizon, T-Mobile and AT&T's $99 plans. The thing is that CricKet is leaving themselves open to an awesome ad campaign on the part of, say, Alltel: "Real unlimited with half the coverage". No, seriously. CricKet is today what Sprint et al were in, oh, 1998...just enough coverage to sign up customers looking for a good deal. Sprint did it with 300 minutes for $30, and now Cricket is doing it with unlimited for $45.

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